Your lookbook could be a powerful tool for attracting customers and capturing the eye of busy buyers. Therefore, it is important to do it correctly.
What is a Fashion Lookbook?
A lookbook, basically, is really a fashion catalog that showcases the many items from your own brand?s collection.
It's intended to demonstrate how products can be combined to generate complete 'looks and stories'. Each look is frequently linked together by the current season's clothing theme.
Why choose a Digital Lookbook?
Customers can quickly and easily view digital lookbooks to browse products, collections, promotions, along with other information within an interactive format. This makes shopping more enjoyable and encourages customers to buy the products they're viewing.
In an evergrowing digital age, below are a few advantages a digital lookbook may bring to your brand:
Visible to everyone: An online catalog allows you to reach a wider audience than just those who attend trade shows. You can reach more customers online without printing expensively.
Eco-friendly: Physical catalogs are expensive to create, ship and distribute, which can lead to climate change. It is possible to reduce the environmental impact of your company by switching to digital formats. It is also better to correct and update an electronic catalog, which reduces waste.
More reach: When you have your digital catalog ready to go, share it via social media marketing and newsletters with your friends, clients, colleagues, or colleagues. To attain more customers, you may make a custom size and attach it to your emails.
Brand Uniqueness: When designing a fashion catalog, it is very important include a clear vision of the brand's products and become expressive enough to appeal directly to your market. Customers could be more likely to return to your catalog down the road if it includes a story format and product branding.
https://pps.innovatureinc.com/planning-your-lookbook-photoshoot/ Online work archive: Even though primary purpose of a lookbook is always to sell the collection, additionally, it may serve being an online archive of the brand?s work.
Why choose a Printed Lookbook?
While an online lookbook can be quite useful, there are several explanations why a printed one could be more beneficial.
Getting you the attention: A printed brochure is a sign that you will be serious about your projects and have invested money and time in displaying your products professionally.
Increase the impression of brand?s scale: It could be difficult to market to buyers if you are just starting out, or a small business. This may give the impression that your company is larger, more lucrative, and therefore more reliable.
Higher chance for getting read: If they arrive late, emails and links to fashion buyers or consumers are rarely given another chance. A printed fashion brochure can be left on someone's desk until they have time to take a look. Although it is likely to result in a pile with all of those other competition, it's still something tangible - buyers are less likely to scroll through email to get your proposal.
On-hand & available: You never know when you could probably meet potential prospects or buyers. A printed lookbook is just as effective as a small business card. It can whet their appetite and obtain them interested in your collection before inviting them to see it properly.